Relevant and personal advertising, without the intrusiveness.
Everything in Context
Contextual advertising is all about matching ad with content – and by extension, to the right audience too. For Adlede, this goes well beyond simply categorising pages by keyword: our self-learning software understands not only text, but also images and video.
Natural language processing
Was that Apple the fruit, or the company? Turkey the bird, or the country? With advanced natural language processing models, terms are automatically considered alongside what surrounds them.
Adlede’s technology can model campaigns around all types of moods arising from every page. As an advertiser, matching your campaign to relevant mindsets means reaching customers at just the right moment.
Our leading contextual technology also comes with complete control, transparency and customization around where your ads appear as a standard. Peace of mind-as-a-service is what we offer all of our customers.
We are proud members of Codemill – a family with some of Sweden's best developers and interaction designers. Born digitally and with a continuous pursuit of innovation, Codemill help companies like The Guardian, ITV and ProSiebenSat.1. strengthen today's position for tomorrow's adventures.
The AI used in Adlede’s solutions is created at the crossroads of academia and business. With ties to Umeå University and the biggest EU project on contextual AI-driven understanding, we create cutting edge AI technology to understand online content.
News & media
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